There is an article in the May 2010 issue of Explore magazine by J.B. Mackinnon (he wrote the 100 Mile Diet with his wife Alisa Smith) in which he credits the phrase eco-douchebag to conservation scientist
Jennifer Jaquet and her Guilty Planet blog where she features an image of a warning sign in a Whole Foods supermarket: "Dear Customer: Please be advised that our Bread Slicer is used for both Organic and Conventional items." What would compel a store to post such a sign? An eco-douchbag agitator and a foolish acquiescence to said sorry sack.
The article ends with: The greatest enemy of change is apathy, and at the heart of apathy Stanley Cohen found denial: "Our need to be innocent of a troubling recognition." Our small and imperfect efforts are constant reminders that there are patterns to break, whole stories to rewrite, and while they are never enough, no, never enough, a little practice surely won't hurt.
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