Paradoxical humanitarianism

There is an interesting article in the September 2007 issue of Wired about humanitarianism and how people donate their money.

A group of people were shown a picture of a little girl who is starving and asked how much they would donate. A different group were shown the same little girl as well as one other little girl in the same dire situation. Same scenario, but people gave less. Not just less per child. Less. In a similar experiment it was a group of eight children dying vs one. The eight received on average 50 percent less.

Clive Thompson is the author.
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